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Well we just got a funny email from one of our customers. It brought something to our attention that I hadn’t looked at in years. Here’s what she writes:
“Hi,
This might be a silly question, but I just received the thats how I roll tshirt and the design on the front is printed crooked on the tshirt. Is that part of the ‘Crooked Monkey style, or should the design be straight on the t-shirt?”
We actually had to check the warehouse to see what she was talking about. And she’s right, the text is a bit crooked. But that’s on purpose! No one else had ever asked us about it, but it’s a valid point.
I also like that she gave us an out–because our name is Crooked Monkey, we’re allowed to produce Crooked shirts. But rest assured, if its printed crooked, it’s because we meant to, not because we’re trying to solidify our brand.
