How to Choose Custom Promo Items that People Will Actually Use
With thousands of quality promo options, how does one know the best fit for them and their brand? We get it- choosing the perfect custom promotional products for your company can be a bit of an intimidating decision, but lucky for you- your friends at Crooked Monkey are breaking down why promos are so important and how your brand can make the most out of a promo opportunity.
Did you know that roughly eight in ten people own between one and ten different promotional items? And of those people- 53% of them use at least one of those promotional items on a weekly basis? If you have been resistant to the idea of promo items, we are going to take a wild guess that you were unaware of that fun fact…. But ultimately you are missing out on the opportunity to familiarize hundreds of people with your brand through the repeated contact they could be making with your custom promotional items.
Although the need for custom promo items in elevating your brand is quite apparent, it isn’t inevitable. Custom promo items only reach their full potential value when they provide the right return on your initial investment. This means that the amount of customers you will yield from the purchase of your custom promo items will outweigh your initial investment to purchase those promos. With that being said, it is important that when choosing promos for your company, you choose items that will be useful to your brand and to your brands average customer.
For further information on how to properly choose the right custom promo item for your company, keep reading. The Custom Apparel experts are here to help and assist in finding the best and most popular promotional items to elevate your brand.
Where to Start
What is your ideal outcome for your next promotional campaign? Although your goal should determine just how much money and effort that you exert into your next batch of custom promo items, whats really important is understanding your audience. Who is your average customer? Are they Male or Female? What is their profession? On average, do your customers share any particular hobbies?
These are all great brainstorming questions, but sometimes it is as simple as making use of the information in which you are already aware. We suggest by starting with what your consumers are using you and your brand for. Are you an Internet Software company? Stop and Think- What could the people who are purchasing your software ultimately benefit from? Chances are, tech related promo items would be your best bet! Maybe a custom flash drive displaying your company name, a mouse pad, or even a touch screen stylist?
The most important aspect of choosing promo items is to choose something you know your consumers will make use of. Why spend the money if the item will never get used? Usage is to awareness, as awareness is to expanding your business- Make sure that you are choosing to invest in promotional items that will help you achieve just that!
Long Lasting Importance is Key
When investing in custom promotional items, it is important that you make the choice to invest in items that will hold importance for your consumers in their everyday lives. Not just once- but time and time again. Although those who receive your next promotional item may only use it once or twice a week, each time it is used your company name will find its way in the sight of those with no prior experience with your brand. As the old saying goes- repeated contact with the unfamiliar sparks an interest! So, it is extremely important that you choose promotional items with potential longevity so that your logo can be seen time and time again and render potential new business for years to come.
The Top 5 Most Popular Custom Promo Items
1. Promotional Drink Wear
Promotional drink wear is the number one owned promotional product in all of the US. In Fact, did you know that 57% of US consumers own promotional drink wear? Or that over half of that 57% are using their promotional drink wear at least 2-3 times a week? It doesn’t take a rocket scientist to see that this makes custom water bottles, mugs, and glasses the perfect choice for custom promotional items-A choice that will hold longevity in consumers every day lives and raise awareness of your brand for years to come!
2. Custom Pens
Similar to custom drink wear, this one comes as no surprise as a top 5 most popular custom promo item. Custom pens are the perfect promotional item because regardless of the gender, age, hobbies, business type, or business size of your consumers- writing utensils are necessary. Better yet, no pen stays with a single owner for too long… making custom pens the perfect promotional item for reaching a large audience and spreading the word about your brand.
3. Custom Calendars
Nothing says longevity like a promo item that’s value won’t even be fully experienced until after 12 months of use. A full year of use- means a full year of repeated impressions- which means a full year of opportunity to spread the word about your brand. Utilizing office promotional products creates a sense of brand unity among the people that matter most… Your team! So what are you waiting for? Custom promotional calendars are the perfect way to remind both your employees and your consumers how much you value them 7 days a week and 365 days a year.
4. Promo Power Banks
Due to the fact that over 3.5 billion people own their very own smart phone or smart device of some kind- what could be more beneficial than a completely custom promotional power bank? There’s nothing more annoying than a dying phone… Ensure that your brand saves the day of your team and consumers time and time again while also making use of the opportunity to spread the word about your company. You can thank us now for this one, because those who receive their very own custom promo power bank will be thanking you for months to come!
5. Tote Bags
Custom promotional tote bags are one of the most cost effective options in the custom promo items market, while also standing strong at being one of the most effective. Plus, In a world that is continually making more and more efforts to go green- reusable tote bags are a perfect choice for a promo items with continued longevity and relevance! How could you ever go wrong with a completely custom tote?
Fun Facts about Custom Promotional Items
- 58 Percent of people in the US own Promotional T-shirts
- 57 Percent own Promotional Drink Wear
- 50 Percent own Promotional Bags and Writing Instruments
- 45 Percent own Promotional USB Drives
- 41 Percent own Caps and Head Wear
- 41 Percent own Promotional Desk Supplies
- 29 Percent own Promotional Calendars
